Store Opening & Anniversary — Chrome Hearts Mayfair
London · February 2023

Creative Direction, Visual Merchandising & Launch Coordination

For the Mayfair flagship opening and subsequent anniversary moments, I led the visual merchandising direction and launch coordination—shaping spatial storytelling across a multi-floor, architecturally rich environment. The work emphasized permanence, heritage, and craft, reinforcing the store’s role as a long-term cultural anchor within the city. I also led the interior styling and floral direction, a key element in the visual narrative of the family and brand, with terrace landscaping designed to echo London’s historic garden culture.