Retail Activation — Sex Records × Chrome Hearts
New York · September 2021

Creative Production, Spatial Concept, Visual Merchandising & Installation Direction

For Sex Records, I led the creative production and spatial execution of a Fashion Week retail activation—transforming a concealed space behind the Chrome Hearts flagship into an immersive, ’90s-inspired retail environment. The installation juxtaposed luxury product with playful, mass-market references, using scale, color, and choreography to create a subversive, culture-forward experience.

The activation coincided with the global launch of artist-designed eyewear, extending the installation’s visual language across 50+ specialty retailers worldwide.