Miami Basel Activation — Chrome Hearts
Miami · December 2022

Creative Direction, Spatial Concept & Event Execution

For Miami Basel, I led the creative direction and spatial execution of a temporary activation aligned with the international art fair, creating immersive environments that bridged retail, event, and cultural programming. The installation responded to the rhythm of Basel while preserving the brand’s material rigor and visual discipline, with an existing heirloom display reworked into a site-specific window for the Miami flagship.