Holiday Windows “Showtime!” — Chrome Hearts, Selfridges
London · November 2023

Creative Direction, Visual Merchandising & Production Oversight

For the 2023 holiday windows Showtime! at Selfridges, I led the creative direction and visual merchandising of a performance-inspired installation. The windows transformed the Duke Street façade into a celebratory stage, using color, light, and stage-inspired materials to create a sense of spectacle while maintaining brand refinement and architectural clarity. Custom curtains were produced in monogrammed Chrome Hearts silk—typically reserved for fine clothing—introducing a rich, branded layer of detail within the theatrical composition.