Holiday Windows “Season’s Feasting” — Chrome Hearts, Selfridges
London · December 2022

Creative Direction, Narrative Concept & Production Oversight

Building on an established creative approach for the Duke Street façades, I led the creative direction for the Season’s Feasting holiday windows at Selfridges—a narrative-driven installation celebrating food, gesture, and togetherness. The concept elevated the brand’s culinary collection through expressive hand forms and layered composition, transforming overlooked objects into a festive, sculptural tableau.

I partnered with a specialist window designer with deep familiarity with the Duke Street façades and an intuitive understanding of the Chrome Hearts brand. Working alongside trusted vendor and fabrication partners, the collaboration resulted in some of the most distinctive and celebrated holiday windows executed by the brand at Selfridges.

The installation functioned as both a storytelling device and a commercial driver, activating a lesser-known category through visual emphasis.