Global Launch — Sugar Jones Boots
Paris, London & New York · September 2024

Creative Direction, Spatial Design & Production

For the global launch of Sugar Jones Boots, I led the creative direction and full execution of in-store environments across Paris, London, and New York—translating the campaign’s visual language into refined, tactile retail experiences through custom fabrication, spatial composition, and styling.

Working closely with the brand owner and boot designer, we integrated key campaign elements—most notably the heart and cross structures—into durable, long-term display systems, extending the life of the campaign assets across global flagships.