Flagship Store Opening — Chrome Hearts Fontainebleau
Las Vegas · December 2023

Visual Merchandising, Interior Styling, Spatial Storytelling & Launch Execution

For the opening of Chrome Hearts at Fontainebleau Las Vegas, I led the visual merchandising direction, interior styling, spatial storytelling, and launch execution for a new flagship environment. The work developed spatial layouts, product narratives, and finishing details that aligned the brand’s heritage language with the scale and theatricality of the destination. Floral storytelling played a key role during the holiday period, including the debut of a one-of-a-kind living wall integrated within a marble structure.

The opening established visual continuity with global flagships while responding to the energy and architectural ambition of the Fontainebleau site.