Flagship Store Opening — Chrome Hearts Chengdu
China · January 2022

Creative Direction, Visual Strategy & Global Launch Oversight

For the opening of Chrome Hearts Chengdu—the brand’s fifth store in China and 21st in Asia-Pacific—I led the visual strategy and launch oversight for a highly architectural flagship environment. The store features a concrete shell punctuated by a curved, floor-to-ceiling ebony wall, creating a sequence of intimate rooms and museum-scale display moments.