Fashion Week & Window Series — Chrome Hearts
Global · 2019–2025
Visual Merchandising, Creative Direction, Fashion Week Programming & Spatial Storytelling
From 2019–2025, I led visual merchandising for recurring Fashion Week installations and the Selfridges Duke Street window program across London, Paris, and New York, alongside store openings and window activations in Las Vegas and Aspen. These projects established a consistent spatial language for the brand during key cultural moments, spanning strategy, concept development, design, and on-site execution.