Fashion Week Installation — Chrome Hearts
Paris · June 2024

Creative Direction, Spatial Storytelling & Visual Strategy

For Paris Fashion Week, I led the creative direction and spatial concept for a series of in-store installations—reframing the central display case as a narrative-driven art moment rather than a product-led presentation. The intervention elevated brand storytelling through lighting, text, and composition, allowing authored material and visual language to take precedence over traditional merchandising.