Duke Street Window Series — Chrome Hearts, Selfridges
London · 2022–2023

Creative Direction, Visual Strategy & Production Oversight

Across multiple seasons, I led the creative direction and execution of a rotating window series for the Duke Street flagship at Selfridges—working closely with a specialist window designer while building a strong European network of fabrication and production partners. I helped evolve and develop site-specific concepts that responded to seasonal narratives while maintaining architectural continuity and brand restraint.

Each iteration balanced material experimentation, cultural reference, and graphic clarity, ensuring the windows evolved over time without visual fatigue while consistently honoring the brand’s vision.