Custom Branding & Facade — Chrome Hearts
Paris · July 2023

Creative Direction, Architectural Branding & Production Oversight

For the new Chrome Hearts location on Quai Voltaire, I led the creative direction and development of a bespoke façade and branding system. The brief was to create a temporary retail hoarding for two distinct street-facing façades—a tongue-in-cheek announcement of the new location. Beyond the arched entry, an historic courtyard led to a significant three-story building housing the heart of the store.

Conceived as a site-specific architectural intervention within a historic Parisian context, the façade unified the disparate storefronts while introducing a sense of cohesion and mystery. The work balanced permanence and restraint, integrating brand codes into the urban fabric while respecting the scale and heritage of the street.

The façade functioned as both a physical marker and a long-term brand signal, extending the store’s identity beyond the interior.