Chrome Hearts × Drake — Custom Cullinan
Miami · May 2021

Visual Merchandising, Creative Direction, Styling & Cultural Activation

To celebrate Chrome Hearts’ long-standing collaboration with Drake, I led the visual merchandising and flagship remerchandising for the capsule collection launched alongside a one-of-one Rolls-Royce Cullinan customized by the brand. The vehicle was presented at the ICA Miami, bridging automotive design, fashion, and cultural programming.